For decades, dentists have relied almost exclusively on reputation and word-of-mouth marketing to help them build their practice. Today, it takes much more to bring patients in the door. Many long-standing dental practices are either losing patients or missing out on new patients to practices with a dental marketing strategy.
Today’s dental consumer is tech savvy and ready to do their research before making a decision. Is this dentist local to me? Do they have good reviews online? How does cost compare to other local practices? These are all questions that your ideal patient is prepared to get answers to online. They may search on Google, Bing, or Yahoo. They may poll their network of friends and family on Facebook, Twitter, or Instagram for recommendations. Regardless of where and when a prospective patient seeks the solutions that your dental practice offers, having a comprehensive dental marketing strategy will help to ensure you reach them.
At Day One, we work specifically with dental professionals to understand their unique needs, wants, and business goals to carefully craft a customized dental marketing strategy that brings new patients in the door.