For decades, dentists have relied almost exclusively on reputation and word-of-mouth marketing to help them build their practice. Today, it takes much more to bring patients in the door. Many long-standing dental practices are either losing patients or missing out on new patients to practices with a dental marketing strategy.

Today’s dental consumer is tech savvy and ready to do their research before making a decision. Is this dentist local to me? Do they have good reviews online? How does cost compare to other local practices? These are all questions that your ideal patient is prepared to get answers to online. They may search on Google, Bing, or Yahoo. They may poll their network of friends and family on Facebook, Twitter, or Instagram for recommendations. Regardless of where and when a prospective patient seeks the solutions that your dental practice offers, having a comprehensive dental marketing strategy will help to ensure you reach them.

At Day One, we work specifically with dental professionals to understand their unique needs, wants, and business goals to carefully craft a customized dental marketing strategy that brings new patients in the door.

Getting Your Dental Practice Found Online

It’s no longer enough to simply have a website. In fact, as search engines like Google continue to modify their algorithms, sites that are left stagnant are often left in the dark. Search engine optimization, or SEO, is an important tactic that, when implemented properly, can help your website rank higher in search results – and deliver more organic traffic to your website from people in need of your services.

Create a Personal Connection Before Patients Schedule Their First Appointment

Social media is no longer a “new thing.” With almost 20 years under its belt, it has brought billions of people together through sites like Facebook, Instagram, Twitter, and more. Using social media marketing for your dental practice is an excellent way to show prospective patients your team, facility, expertise, and authority you bring to the field. With the right messaging, consistent delivery, and audience targeting and engagement, social media can become the most important tool in your marketing toolbelt.

Stretch Your Advertising Budget and Measure Your ROI

Online advertising provides new opportunities for dentists and dental professionals to reach more highly targeted audiences at budget-friendly prices. Unlike traditional print or broadcast advertising, which blankets a market with your messaging at a flat rate and is difficult to track results from, online advertising charges based on results; allows you to target highly specific audiences; and measures and reports the data you need to know your return on investment (ROI).

How We Can Help You With

Ready to take your practice to the next level with a dental marketing strategy? Contact us today to discuss:

Strategic Planning - Results Oriented - Refreshing Honesty

Marketing Done Right for Dentists Who Want to Spend More Time Doing What They Love!