Search engine optimization, or SEO, is the process of enabling search engines to find, index, and return your content to consumers searching for your services. For dentists or dental professionals, this could result in appearing in local search results, or organic search results. This is one of the most important pieces of the dental marketing strategy as it allows dental professionals to reach their desired audience 24 hours a day, when and where the prospect is expressing a need for their services.
Perhaps a child has a toothache, or someone chips a tooth after hours. Most often, consumers turn to search engines like Google, Bing, and Yahoo to get the best information to quickly answer their questions. If your website and online presence are optimized for search, then you have a greater chance of showing up in the results when your target consumer is searching for the dental services you offer. This gives you a competitive advantage in organic marketing that will continue to bring you new web traffic and new patients month after month.