Search engine optimization, or SEO, is the process of enabling search engines to find, index, and return your content to consumers searching for your services. For dentists or dental professionals, this could result in appearing in local search results, or organic search results. This is one of the most important pieces of the dental marketing strategy as it allows dental professionals to reach their desired audience 24 hours a day, when and where the prospect is expressing a need for their services.

Perhaps a child has a toothache, or someone chips a tooth after hours. Most often, consumers turn to search engines like Google, Bing, and Yahoo to get the best information to quickly answer their questions. If your website and online presence are optimized for search, then you have a greater chance of showing up in the results when your target consumer is searching for the dental services you offer. This gives you a competitive advantage in organic marketing that will continue to bring you new web traffic and new patients month after month.

What Types of Things Can Help a Dentist’s SEO?

There are several places on the internet where a dental practice’s online presence can be optimized for search engines:

Your Website

Your dental practice’s website is the hub of your digital marketing presence. It provides you the opportunity to completely control your messaging, how your practice is presented, and what information you want to make available to help new and current patients. Your website should be informative, authoritative, and answer patients’ main questions. It should be well-written, well-formatted, and mobile-friendly. It should be modern, secure, and constantly updated with new, relevant content to keep search engines coming back.

Search Engine Platforms and Online Listings

Outside of your website are other opportunities to have information about your dental practice listed directly within a search engine platform. This will show up as an actual listing when someone searches locally for your practice or the dental services you provide. These listings should be carefully created to be consistent and relevant, with accurate contact information and details about what your practice offers.

Backlinks from Trusted Resources

Having trusted resources linking to your website is one powerful way to build authority online and increase your search ranking with Google, Bing, and Yahoo. This is a strategy that gives valuable weight or clout to your business as well as drives additional traffic to your website.
Let our team of dental marketing professionals work with you to create a dental search engine optimization (SEO) strategy that works. We will identify keyword opportunities, measure your competitors’ efforts, develop campaigns to increase your online exposure, drive more new web traffic to your site, and ultimately increase the number of new patients.

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