Your website is the most important piece of your dental marketing strategy. It is the hub of your online presence, your 24/7 marketing director and sales team all in one, and something as little as a broken link, an expired security certificate, or an outdated design can mean sink or swim in how a search engine like Google, Bing, or Yahoo see and present your site in search results.
To maximize your website’s presence, it should be modern, professional, informative, and allow users to find the information they need to make their decision and take action quickly and easily. Your website is your No.1 lead generation tool. Without it, your competition will always have a leg up on your practice.