Social media has taken over the world. It’s become the No. 1 source of news, information, and entertainment. It’s how we connect with friends, family, colleagues, and the rest of the world. For dental professionals, social media provides a unique opportunity to connect with your current patients, while also attracting new ones. It allows dentists and dental professionals to provide answers to consumer questions on the business’s page, as well as in local and industry groups. This increases the trust and authority of that professional and is a powerful tool for attracting new patients.

Social media channels like Facebook, Twitter, and Instagram attract billions of loyal users globally each day. People look to social media for nearly every aspect of their lives, whether sharing photos, videos, and memories with loved ones; reading the local and national news; or asking for recommendations on local businesses and services. It allows dental practices the ability to connect on a personal level by sharing photos and videos of your team and facility, creating a warm, welcoming experience. It provides an opportunity for dental professionals to answer questions on video; live or pre-recorded. And it helps to share community news and outreach programs to better connect with those in the area.

Well-rounded Social Media Strategy

Creating a well-rounded social media strategy for dental professionals is what we do at Day One. We help to identify areas where we can work with members of your team to create powerful content, messaging, and engagement to keep you top of mind when potential patients are looking for practices like yours.

In addition to creating a customized organic social media plan, we can create industry-leading advertising campaigns to help you reach your exact demographic. Using geographic targeting, user behavior, and even custom and “Lookalike” audiences based on your existing patients, we can reach new patients quickly, accurately, effectively, and affordably to help you maximize your return on investment.

Social Media Management for Dental Practices

Social media management is more than just occasionally posting a photo to your dental practice’s Facebook page. It requires determining what kind of content resonates with your audience on each platform. Your audience on Facebook is likely to be different than your audience on Instagram, Twitter, or Snapchat. Shaping content to connect with your diverse audience will help to maximize your campaign’s effectiveness.

Social Media Advertising for Dental Practices

With the powerful advertising platforms on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media channels, we can help you create multiple campaigns that focus on the details and characteristics that make your patients unique. With carefully crafted messaging that targets user behavior, we can reach new patients when they need you the most.
Let our team of dental marketing professionals work with you to create a social media strategy that works.

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