Social media has taken over the world. It’s become the No. 1 source of news, information, and entertainment. It’s how we connect with friends, family, colleagues, and the rest of the world. For dental professionals, social media provides a unique opportunity to connect with your current patients, while also attracting new ones. It allows dentists and dental professionals to provide answers to consumer questions on the business’s page, as well as in local and industry groups. This increases the trust and authority of that professional and is a powerful tool for attracting new patients.
Social media channels like Facebook, Twitter, and Instagram attract billions of loyal users globally each day. People look to social media for nearly every aspect of their lives, whether sharing photos, videos, and memories with loved ones; reading the local and national news; or asking for recommendations on local businesses and services. It allows dental practices the ability to connect on a personal level by sharing photos and videos of your team and facility, creating a warm, welcoming experience. It provides an opportunity for dental professionals to answer questions on video; live or pre-recorded. And it helps to share community news and outreach programs to better connect with those in the area.